July 10, 2013
Dear Flight Attendants,
The AFA Alaska Master Executive Council (MEC) is very pleased to report that Alaska Airlines intends to replace the TwinHill uniform with an interim Land’s End uniform by late fourth quarter 2013 or early first quarter 2014. All Flight Attendants will be out of the TwinHill uniform much earlier than the originally anticipated date of late 2014! It has been a long, long road to get to this point but AFA is thrilled that Alaska Airlines management is taking this bold action to restore confidence in our uniform. AFA representatives have been involved in the selection of Land’s End—including an extensive vetting process with safety as a primary driver. We are highly confident that Land’s End will be able to deliver a product that is free from the issues many have reported while in or around the current stock uniform. The transition to the interim uniform will happen all on the same day and AFA has been informed that there will be an overnight effort to resolve safety concerns from potential contact transfer on the jumpseats during that transition.
However, please keep in mind that this is only a temporary uniform from Land’s End Business Outfitters stock catalog. Flight Attendants will eventually be transitioned to a custom Land’s End uniform once the “brand refresh” review has been completed—up to two years from now. With all the new Flight Attendant uniforms going public lately, we do not want anybody to be disappointed as a result of thinking that this new Land’s End uniform–which will probably lack many of the more exciting elements in other airline uniforms—will be with us for any length of time. Again, it is just an interim uniform until a more permanent and presumably more exciting uniform is in place.
AFA knows there will be a lot of questions and we will continue to update you along the way through MEC communications or the AFA Uniform Committee. You will also find more information on Alaska’s World, the Inflight webpage and in First Class. Also, the MEC would be remiss if we did not thank AFA International Air Safety and Health Industrial Hygienist Judith Murawski for her determined advocacy on behalf of our affected members.
Your MEC – Jeffrey Peterson, Terry Taylor, Yvette Gesch, Melanie Buker, Laura Masserant, Cathy Gwynn and Sandra Morrow
“Five Bases, One Voice”