M E M O R A N D U M
FROM: Hart Research Associates
DATE: April 14, 2014
RE: Background on our Firm and Survey Methodology
About the Survey
On behalf of AFA, Hart Research will conduct a survey among Alaska Airlines flight attendants to explore members’ preferences and priorities for the upcoming round of contract bargaining. The survey will mainly be conducted online, so that every Alaska Airlines flight attendant can participate if they so choose. We hope that all members will avail themselves of this opportunity and add their important perspective to the conversation.
In addition, Hart Research will administer the same survey questionnaire by telephone to a representative sample of members (these responses will also be included in the results, and members who are interviewed by phone will not need to take the survey online). These phone interviews help us to ensure that the final survey sample is fully representative of the overall membership, an important step for ensuring accurate survey results.
As an independent research firm, our core objective is to produce an accurate and unbiased assessment of the attitudes of Alaska Airlines flight attendants. All of the individual member responses to this survey will remain completely confidential – AFA will not know how any specific member answered any specific survey question. In addition to protecting the privacy of members, this confidentiality encourages frank and honest responses to the survey questions, allowing us to provide AFA with an accurate report of members’ true attitudes and priorities.
After everyone who chooses to complete the survey has had a chance to do so, Hart Research will tabulate the data and then present the results to AFA leadership.
About Hart Research
Founded in 1971, Hart Research Associates is one of the leading survey research firms in the United States. We have conducted over 5,000 public opinion surveys and administered and analyzed interviews among more than three million individuals. Hart Research conducts regular polls for NBC News and The Wall St. Journal, and is the nation’s leading pollster for organized labor, having conducted hundreds of studies to help unions better understand the needs, priorities, and concerns of their members.