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Alaska Airlines and Virgin America Merger: the Brand(s) and Single Operating Certificate

There has once again been rampant speculation today regarding the proposed acquisition of Virgin America by Alaska Air Group (AAG) and the planned merger of Alaska Airlines and Virgin America under a single operating certificate. An Associated Press (AP) article published earlier today “Alaska Airlines CEO says he might keep Virgin America brand” and a follow up story on Alaska’s World “AS+VX: The future of the brand (No decisions have been made on keeping the VX brand)” (log in required) have seemingly spurred rumors on the line and on social media regarding management’s intent as to the future of the brand(s) and whether the two carriers would be operated separately or under one certificate.

 

AFA Alaska has been in contact with executive management regarding the confusion. We have received written and verbal confirmation from both Chief Executive Officer (CEO) Brad Tilden and President and Chief Operating Officer (COO) Ben Minicucci that management’s plans to achieve a single operating certificate—and therefore a single system seniority list—remain unchanged. Management has now updated the Alaska’s World article with a quote by Brad and Ben to clarify the issue of single operating certificate (and therefore a combined seniority list).

 

The Master Executive Council (MEC) hopes you will find this information helpful. If you have any continuing questions or concerns, contact your Local Executive Council (LEC) president.

 

In Solidarity,

 

Your MEC – Jeffrey Peterson, Brian Palmer, Yvette Satterlee, Lisa Pinkston, Laura Masserant, Cathy Gwynn, Sandra Morrow, Stephen Couckuyt; LEC Presidents-elect Tim Green and Brice McGee

Alaska Management Announces Plan To Operate Boeing 737 Aircraft on Neighbor Island Flights

Earlier today, Alaska Airlines management announced plans to transition the neighbor island 717 fleet to Hawaiian-branded 737 aircraft by 2028. However, buried within that same announcement is a more immediate and concerning development: Alaska Airlines management intends to introduce Alaska-branded 737 aircraft, operated by Alaska Airlines crews, on neighbor island routes, with plans to operate […]

Need Help? Let Us Show You Where To Find It!

As Flight Attendants, we all experience moments where we need AFA support but might not be entirely sure where to look. Instead of digging through old emails or panic-posting on Facebook, we want to make sure you know exactly how to access our Union resources. Here’s everything you need to know to navigate our AFA […]

Behind the Scenes: What Goes Into Bringing Our MEC Town Halls to Life

Since launching our MEC Town Halls in March, we’ve focused on making these sessions a clear and effective way to connect with everyone. In June, we adjusted our approach to a more dynamic, interview-based, and conversational format to make these sessions even more engaging. But what does it take to move from an initial concept […]

Go In-Depth with Our AFA Membership Engagement Committee Chairperson

Building on the momentum of our Membership Engagement Committee introduction video and this week’s look at the committee’s history, we’re excited to introduce the next feature of our July Committee Focus Month. Today, we’re launching an in-depth interview that offers an inside look at the mission and people powering the Membership Engagement Committee. What You’ll […]

Register Now: Reserve Webinar – Thursday, August 6

This message is for pre-merger Alaska Flight Attendants As a follow-up to our June 23 save-the-date announcement, we’re excited to share full details and open registration for our August pre-merger Alaska Reserve Webinar! If you’ve ever wondered, “Can they do that?” when Crew Scheduling calls with a reserve assignment or schedule change—whether you’re a Reserve Flight […]

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